Conversion Centered Design
There are reasons why some people buy and yet some doesnt. It's challenging to understand but it's not totally rocket science. Here are some of our breakdown behind a good conversion rate strategy.
"Gerald Chan"
Co- founder - CROagency.net
The Science Behind Good Conversion Rate
01
Triggering emotions
-Technical information
- Beautiful presentation
- Benefits
- Competitors pricing and comparison
- Reviews ( The good & bad)
- Social proof
- FOMO
- UGC
03
Foundations "must" have
- PR coverage
- Brand story
- Brand collaboration
- All the USP
- Brand comparison
- Product comparison
- Risk Free
- Number of product sold
- Social reputation
- Statistics
- Happy customers
- #1 reason why people buy
- Main problem your product is solving - make it clear.
-
06
Design
- Color palette usage. ( Needs to match with buyer psychology )
- User intent layout ( Are they able to understand the website or confused )
- Informative but minimalist
02
Simple focus points
- Home
- Collections
- Product Page
04
Psychology
- Are you mostly selling to female or male?
- Triggers female with emotions.
- Trigger male with knowlege.
05
Product page CRO checklist
- Reviews
- Satisfaction guaranteed
- Product features ( 3 powerful points)
- Bundle pricing options ( 1 product, 2 products offer, 3 products offers)
- Product delivery time.
- Money back guarantee
- Indepth product details
- How product works?
- Shipping
- Refund/ Return assurance
- Top reason most people buy
- User generated content.
- Statistic about customers
- Endorsement
- Highlighting product details
- Brand comparison ( Help them with research)
- Video reviews
- Frequently asked questions